I knew Sling Media was a potential acquisition target, probably courted by bigger hardware companies such as Cisco, HP, Dell and Apple, service providers like Direct, Comcast, and AT&T, alternative service providers like Google, Yahoo!, and Joost, and harder to classify giants, such as Microsoft. Or, maybe an interesting TiVo, Sling, other small company hybrid created through a unique financial agreement.
If I had bet money, I would have predicted:
1. an IPO
2. a longer time to exit
3. if no IPO, a different partner, actually any of those listed above as more likely than EchoStar
At a enormous $380M price tag, this was no rushed fire sale. The delay and slight redefinition of SlingPlayer has not been a positive for the company, but it's not a tragic fumble, and could not possibly forced this choice.
So why now, why EchoStar, and what (most critically) will happen next?
I've always pondered if Sling-like functionality would ultimately be sucked into set-top boxes (and the PC), becoming a feature and not remain a standalone technology. To me, that suggested a potential IP play in the long term for Sling, which theoretically could spread the great technology to the masses. In fact, Sling was working heavily with MSOs to distribute the technology, but will MSOs wish to work so closely with a major competitor? In a rapidly evolving service provider industry, with every company fighting for new customers by providing killer apps, why would they work with Echo?
Now, will only the masses that subscribe to EchoStar (which offers Dish), the smaller of the two US satellite companies, get built in Sling? Mind you, I do not know what EchoStar will do (I am not sure they do, either)--will it make the functionality available only to its clients, will it still sell the Slingbox, will it become a licensor to others? Will EchoStar support the range of set-top boxes which TiVo now supports, like my DirectTV, or is MY Slingbox going to turn into an obsolete brick at some point?
The worst outcome is the walled gardening of Sling, if the technology becomes available only to EchoStar subscribers, and the masses miss out on getting access to this cool media serving functionality. Of course, competitors, such as Monsoon, are probably happy dancing this morning, hoping to make a big break.
The satellite guys are in a terrible position in the new world order, with no straightforward back channel to provide the new wave of IP-esque services which consumers may want (VoD being the obvious one). They do have bandwidth, and with that, the ability to provide a lot of HD. But they need more, so I can see why Slinging is interesting to them. But why would Sling be interested? I just don't know.
As a startup fan, a true entrepreneur at heart, it's always a mixed bag for me to see a company be bought. I am certainly happy for my friends at Sling, but I do wonder what this means to innovation and the spread of technology. Has it become impossible to be a startup vendor of amazing technology? If so, this is a true blow to consumer electronics innovation.